Research Proposal 03 – Formulating a Research Question

  • What is the role of the designer in emergency situations regarding information design, signage system?
  • Why is it important to consider information design to prevent or handle those crises?
  • Are there some references related to emergency situations in the field of the signage system (widely information design) model?
  • The possibilities to be able to deal with the crisis of the signage system.
  • As traditionally prominent designers in the field of signage system, what points do they consider?
  • What are the advantages/downsides of the existing signage systems in various real situations?
  • How can new alternatives compensate the disadvantages appropriately?
  • Are there more points of consideration to develop advantages of the existing?
  • How can I bring existing references to current states with improved technologies?
  • An appropriate connection between proper rules of design and emerging technologies.

I might be able to expect the field of my FMP as a package of interactive signage system which is a kind of digitalised model for the emergency situation. For a long time, as a graphic designer, I have frequently been thinking about the social role of the graphic designer. And, I realised that I can bring this thought to the wider context in the field of interaction design which has a tremendous potential to be able to deal with this situation more effectively than just considering the aspect of traditional graphic design.

I might argue that even though there has been apparently well-organised signage system developed by a large number of designers in ages, there is incalculable damage of human life year in and year out. However, there are fewer efforts to improve signage system with new research of design as well as emerging diverse technologies than other fields of design such as industrial design and architecture.


Research Proposal 02 – Literature Review

For emergency situations, people should evacuate from dangerous places such as buildings, and in this state, it is vital with regard to serving a proper signage system for evacuation.

With the previous research case ‘Design of audiovisual signage for Cinémathèque Française’ for Reverse Engineering Task, I fount out a possibility of several nifty cases of signage system design to bring some knowledge as well as approaches to deal with emergency signage system. There are more several projects at which I need to look regarding signage system of different methods and solutions.

Points the most advanced directional sign by BREAKFAST

brooklyn-based creative agency BREAKFAST NY has harnessed the power of the web yet again with their latest project entitled ‘points’. dubbed as the world’s most intelligent street sign, ‘points’ looks as one may expect a directional sign to look; three arms pointing towards different locations, each displaying text of a nearby destination. the way-finding device leverages content from foursquare, twitter, transportation APIs, RSS feeds and many other online sources, to create an interactive experience – more importantly it can be expanded to work with almost any online data source and adapt to any location where it’s installed.

The most impressive three features of Point are ‘Flexible data-driven (user-oriented)’, ‘Rotary electrical interfaces’ with endlessly spin 360° and ‘Lighting sign system’ with 16,000 efficient LEDs. Through these sharp features, it suggests a new alternative of developing interactive signage system in emergency situations with a huge amount of inspirations.

Pixel Track

Pixel Track is a prototype of a new kind of connected display from Berg in collaboration with Future Cities Catapult.

This is a Pixelated signage system having an aim at replacing existing electronic display.

It is dramatically cheaper since the main display surface can be manufactured with straightforward injection moulding techniques — all the complexity is in the train. There are also far fewer electrical drivers and circuits than a comparable LED dotmatrix. The pixels are bi-stable, which means, like e-ink, it requires no power to maintain a message on its surface. Pixel Track only needs power when the message needs to change. This means, in situations where the message might only need to change say once an hour, that it is believable that the system runs on a battery for long periods. Because the surface of the display is manufactured, it isn’t constrained materially by being a glass screen like and LCD display, or like LEDs. It’s aesthetically very flexible.

This is a stable and practical solution with less power and doing not use fragile displays like LCD and LEDs. In addition, it is a hugely flexible system operating text with an easy handling method.

There is a case study about pixel-based projects by Berg

Research Proposal 01 – Reverse Engineering Task

Choose a design project and reverse engineer a project proposal for it, searching, collecting and finding as much information about your chosen project as possible.


Project Title
La Cinémathèque Française

Design of audiovisual signage for Cinémathèque Française in collaboration with Integral Ruedi Baur & Associates (Olivier Duzelier and Stephanie Brabant).

Field of Study
Audiovisual Signage System based on projection on the walls.
Sound + Video = Audiovisual
Text (Typography) + Image (Moving Symbol) = Signage

The design of audiovisual signage for Cinémathèque Française has aimed at the new possibility of signage system composed of a proper mixture of ‘Kinetic Typography’ and ‘Moving Image’ for visitor’s effective traffic line.

This project serves a possibility of a new signage system with developed technologies instead of traditional signage system, and it makes designers consider looking at information design, especially signage system, further with wider research as well as technical skills.

Methodology / Methods
– Researching traditional signage system + possibility of new signage system
– Looking at works of Dépli design studio to get their design philosophy
– Connection of typography and image based on historical and technical areas
– Researching special and architectural design focusing on information design
– The role of collaborator ‘Ruedi Baur’ as renowned information designer
– The examples of ‘kinetic typography’ and ‘moving image’ used to signage system
– How to develop this project to a area of interactive, responsive design in real-time
– Prototyping with various angles with advisers

Predicted Resolutions
Finding the most effective method to serve interactive signage system by using diverse shapes of walls depended on each special feature.

Collaboration 1. Initial Idea – Fake Art Appreciation

When I arrived in London, before starting MA course, I occasionally visited at galleries and museums representing London to have art appreciation in order to get some inspirations from various artefacts. As time passed, I have had an intriguing question. In brief, a large number of people who visit art galleries or museums behave similar (almost common) actions such as nodding their head confidently or rubbing their chin seriously in front of art as understanding something. For me, it seems like an epidemic disease. In fact, I think when they have art appreciation, it is highly possible to pretend to comprehend and empathise with the art. I was wondering if the audiences truly understand the art or not.
I’m Sick Of Pretending: I Don’t “Get” Art

In my perspective like the article above I’m Sick Of Pretending: I Don’t “Get” Art, unfortunately, most of them are most likely to rarely comprehend the art. Even though captions including the title and the short explanation of work are stuck beside the artefacts, audiences miss it, or it is highly difficult to read actively. In addition, it is not enough to empathise the art widely and deeply. When I briefly researched this with several keywords such as ‘Fake Art Appreciation’ and ‘Pretending to understand art’, It was just not my thought with a lot of materials related to it.
How to Pretend to Understand Art
6 Ways To Pretend You Understand Art

Based on this interest, what I am interested in is that ‘how to help audiences understand art’ or ‘how to introduce this phenomenon to realise their authentic actions to them’ in an interesting way. I have tried to contact with several curators working at symbolical galleries or museums in London in order to get various opinions or advices on that. And, here is an impressive and funny book series as a reference called ‘We Go to the Gallery’ made by Miriam Elia who are a visual artist and Sony nominated surreal comedy writer. Check it out.


We go to the gallery
We go to the gallery
The flyaway success of the Ladybird art prank