Collaboration 1. Initial Idea – Fake Art Appreciation

When I arrived in London, before starting MA course, I occasionally visited at galleries and museums representing London to have art appreciation in order to get some inspirations from various artefacts. As time passed, I have had an intriguing question. In brief, a large number of people who visit art galleries or museums behave similar (almost common) actions such as nodding their head confidently or rubbing their chin seriously in front of art as understanding something. For me, it seems like an epidemic disease. In fact, I think when they have art appreciation, it is highly possible to pretend to comprehend and empathise with the art. I was wondering if the audiences truly understand the art or not.

http://www.vice.com/en_uk/read/im-sick-of-pretending-i-dont-get-art
I’m Sick Of Pretending: I Don’t “Get” Art

In my perspective like the article above I’m Sick Of Pretending: I Don’t “Get” Art, unfortunately, most of them are most likely to rarely comprehend the art. Even though captions including the title and the short explanation of work are stuck beside the artefacts, audiences miss it, or it is highly difficult to read actively. In addition, it is not enough to empathise the art widely and deeply. When I briefly researched this with several keywords such as ‘Fake Art Appreciation’ and ‘Pretending to understand art’, It was just not my thought with a lot of materials related to it.

http://www.wikihow.com/Pretend-to-Understand-Art
How to Pretend to Understand Art

http://www.buzzfeed.com/reindeer/6-ways-to-pretend-you-understand-art-v0l4#.ptQNVexQq
6 Ways To Pretend You Understand Art

Based on this interest, what I am interested in is that ‘how to help audiences understand art’ or ‘how to introduce this phenomenon to realise their authentic actions to them’ in an interesting way. I have tried to contact with several curators working at symbolical galleries or museums in London in order to get various opinions or advices on that. And, here is an impressive and funny book series as a reference called ‘We Go to the Gallery’ made by Miriam Elia who are a visual artist and Sony nominated surreal comedy writer. Check it out.

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We go to the gallery
We go to the gallery

http://www.theguardian.com/books/2015/sep/22/the-flyaway-success-of-the-ladybird-art-prank
The flyaway success of the Ladybird art prank